Success on the platform takes campaign optimization and the right creative touch. The only advertising that consistently performs well fits in with the content around it, so someone on your team should probably spend time on the platform as a user, and get a feel for its culture. “Familiarize yourself with the organic side of TikTok if you haven’t already,” Sanchez said, “so you can make your creative as native as possible and stay up to date on the latest trends.”

“Familiarize yourself with the organic side of TikTok if you haven’t already, so you latestdatabase.com can make your creative as native as possible and stay up to date on the latest trends.” Cisneros agreed. “If you’re not doing that, it’s hopeless,” he said. If getting to know a brand new, constantly-changing social app (and its advertising platform!) sounds overwhelming, MarketerHire can help. Our pre-vetted paid social media marketers know TikTok inside and out, and we can match you with one within 48 hours. Try us today.





Just a few years ago, you could launch a successful social media campaign as a joke. Just look at Warby Parker. In 2012, back when the multi-billion-dollar company was still a startup, it broke the internet with a prank:  The company used a social media campaign to launch Warby Barker on April Fool’s Day — and for the first three days of April, it’s widely reported that the Warby Barker site got 2.5X more traffic than the actual Warby Parker site. Turns out people love pictures of dogs in glasses. Paid social media marketers used to be able to learn about consumer preferences on the fly like that.