The plan and content marketing strategy what are the differences and what comes first on which all other activities are based. If I were to determine the dependency of individual documents it would look like this READ ALSO How to prepare your store for the holidays in less than a month Dominika GraczMoscow GENERAL COMPANY STRATEGY CONTENT MARKETING STRATEGY CONTENT PLANEach of them results directly from the previous one and fits into the previously adopted assumptions. They are all consistent with each other. What are the basic differences between a content strategy and a content scheduleThe strategy is a more general document than the second document.

This does not mean however that it lacks specifics they simply cover different areas. The strategy sets the direction of actions contains information about goals and ways of measuring them KPI. It is created for a specific Business Owner Phone Numbers List time period e.g. for the next two or three years. The content plan contains information about specific activities and their details they are to translate into the goals specified in the strategy and fit into the direction given by it. It is created for a shorter period e.g. for a month a quarter or a halfyear. Of course the strategy itself does not come out of nowhere.



If I were to outline the marketing lifecycle it might look like this ANALYSIS onetime STRATEGY onetime CONTENT PLAN cyclical CONTENT CREATION cyclical CONTENT PUBLISHING cyclical RESULT ANALYSIS cyclical SUMMARY OF THE RESULTS OF ALL ACTIONS AFTER THE DATE SPECIFIED IN THE STRATEGY I DEFINITION OF APPLICATIONS one time Content plan database what do you need How to create a content plan step one. First gather your team. What will you find in it Personnel goals budget definition of communication formats and channels and consideration of the issues of optimizing the content.